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In the world of marketing, focus groups have a big role to play. Basically, it is a large group of people (usually about 10 or more), the members of which discuss a particular product. Each person of the group has to express their opinion on the product in question. In this way, marketers can gather useful information.
We at Transcript HK know that focus group transcriptions can be extremely helpful in regards to market research. You can get the opinions directly from the users, and this allows you to shape your product and the marketing strategy into something really great. What is more, because of focus groups, academic people can do a lot of extensive research.